Mettle by Abby


Establishing an online presence for a new brand

OVERVIEW
Mettle by Abby specializes in handcrafted jewelry using rare stones. Each piece is unique and one of a kind. We were contacted to assist with establishing their online presence, and to manage their marketing efforts.

Using our expertise in design and strategy our goals were: create a compelling brand that drives traffic, connect with users across multiple online channels, and systematically build meaningful relationships with visitors and turn them into customers.

Credits

Grace Sewell: Digital Strategy / Social Media Marketing / Style Guide
Steven Benton: Web Development / Data Visualization
Ian Marceca: Video Production / Photography Training